A study and Analysis of Digital Marketing on Financial Sector

Abstract

Several problems have arisen in the banking sector as a result of globalisation in the commercial world. It specifies guidelines for the commercial sector's growth in the interest of increased user convenience customers and prospective readers. Paperless transactions have quickly replaced carbon-based ones in the Philippines' financial sector.

Online business deals with things like making inquiries, sending money, and promoting products using digital channels. Convenience and quick financial transactions have been welcomed by the widespread use of digital marketing methods. Based on quantitative analysis, this study shows that commercial banks may now reach a wider audience thanks to digital marketing, increasing the pool of potential customers for their goods and services. System failure and security concerns have also pushed digital marketing to its breaking point. Commercial banks have improved their ICT security to prevent these kinds of attacks and better safeguard their infrastructure and business partners..