A Sociological Study on the Changing Patterns of Consumer Behaviour in India

Abstract

In recent years, there has been a shift in how Indian consumers allocate their budgets. Indian consumers' spending habits have shifted as a consequence of the widespread use of the internet and social media. Shifted significantly. Lifestyle choices and consumption habits are being affected by India's ongoing urbanization process. The survey relies on the opinions, shopping habits, and levels of contentment of Indian consumers.