Effects of Graphic Art on Consumer Behaviour : A Sociological Appraisal

Abstract

This article examines the ways in which marketing and the visual arts have a profound impact on contemporary consumers' actions. Customers' preferences and purchasing habits are profoundly affected by graphic, motion graphic, and similar activities, especially in the industrialised world. Because more items enter the market as a result of consumption, the owners of those products strive to have more graphic art advertising to sell more goods. As a result, consumers are constantly exposed to numerous graphic ads. Even in undeveloped nations, markets are increasingly embracing this practice. Just like that, manufacturers use graphics in general to encourage the acquisition of freshly designed and manufactured products and services. Economic institutions including department shops, taste development, family budgets, food consumption, etc. are the major focus of consumer behaviour scholars. The patterns of cultural change and inequality may be studied via consumption research. To illustrate how the proliferation of standardised fast food contributes to cultural and behavioural homogeneity, the term "McDonaldization" is used when addressing consuming behaviour. Standardised consuming habits like this expanded globally from their Western origins in the form of pervasive ads and visuals. The role of socioeconomic class is prominent in a number of the graphic art pieces. Advertising uses consumer psychographic profiles to target certain audiences and entice them to make purchases. On the other hand, the corporation gains money when customers purchase products because of the graphic ads.